Christmas is coming , this is a religious and cultural celebration among billions of pople around the world. Every child may enjoy the “happy times” during that day. They get gift from Santa Claus. Actually these gift were bough from shopping mall by their parents.
Almost every shopping mall will launch a annual promotion before Christmas. If you are a merchant, you will find a big business opportunity to enhance your sales turnover. I am a exporter of flexible packing pouch, so here are some tips for the promotion in this industry.
1)Prepare the promotion at Q1&Q2
The peak season for flexible packing pouch is Q4.
But a lot of works need to be finished before Q4 , such as sample test and qualify, producing and shipping etc.
So start the sourcing as early as possible. As i mentioned above , all the merchants will launch some promotions, but “The early bird catches the worm”, so try to be the first one who start the promotion.
Talk to your supplier and get well preparation.
2)Finding the supplier based on your products, for example “coffee beans”, “chocolate” …
Coffee beans will release CO2 during transportation when they were packed vacuum, so there should be a degassing valve on the packing pouch. A lot of supplier can produce flexible packing pouch , but not everyone can produce the pouch with degassing valve.
Regarding “chocolate” , better using foil packing pouch , it is different with the pouch which made by film , not every supplier got this kind of facility.
In one word, know your products and know which supplier can produce it.
3)Find differentiated services from different supplier
“Differentiated services” it is common sence during the business, but not so much supplier can provide a 100% perfect perfomance , that is why you need a lot of supplier on hand.
Big supplier need big order quantity , small supplier need high price for cost covering. But whatever big customer or small customer, both of them need low price and high quality. It is not possible for every customer releasing a 100k pieces flexible packing pouch when you start a new promotion.
Try to find a supplier which support low volume order. Trust me, a lot of supplier support low volume order in China.
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